Sara's Portfolio

about this site

Hi! Welcome to my portfolio website :)

I am a really big fan of the weird 2000s websites, I took big inspiration from them for my portfolio website.

The creativity with colors, shapes and styles is what made those websites all feel very unique to their creator. Which is exactly the goal of a portfolio, showing who I am and what I can do as a designer.

For my particular process in web design I always start off with moodboards. I decided on a retro experience, like in website windows (to honor the 2000s websites). For the colorscheme I went with my favorite colors, a gentle pink/green combination.

To allow for full creativity and as a learning opportunity I decided to code the website myself, rather than using a web builder.

I hope you enjoy my Portfolio :)

Project: Time Trial

(In collaboration with Daniël Groenenboom, Noah van Achterberg, Misa Nguyen Truong, Ralph Smits)

PlanBureau For the Life Environment (PBL) came to CMD with the assignment to make a future based game in the year 2050.

To allow users to experience the future in a relatable way, we used future mundane (everyday life). We allowed our future vision to be told through a delivery driver parkour game.

This allowed users to be excited to get the fastest time, while learning about the future with our current habits.

Used Skills: User Experience Design, Game Design, Poster Design, Immersive Storytelling

Programs used:

Trailer

Environment

Promotional Poster

3D Models

CMD Fails

In collaboration with Rochee Favery, Lennart Driedijk, Victor Quaedvlieg

For the new students joining CMD, it is incredibly difficult to get used to a design process with iterations.

Through interviews with new students we found that they struggled with making mistakes, it made them feel insecure, unmotivated and like a failure.

Through testing we ended up with a design to make mistakes feel less heavy and more normalised.

A meme website for CMD mistakes called “CMD Fails”. This allowed for the mistakes to be shared in a lighthearted way, creating a feeling of community and normalizing mistakes.

Used Skills: User Experience Design, Website Design, Graphic Design, User Research

Programs used:

CMD Color Scheme

CMD Logo

Poster

QR Poster

User Journey Poster

Website

What The Phub!?

In collaboration with Rochee Favery, Corné Schipper, Rens Kwakkenbos

Creating a change in behavior through a theatrical intervention.

In this project we had a goal of ending Phubbing, ”the practice of ignoring one's companion or companions in order to pay attention to one's phone or other mobile device.”

Through priming with posters, pamphlets, website and social media, we were able to make our users put their phones away in our 3D printed phoneboxes.

After this intervention we gave users keychains in the form of a Phubbing Cat. This way they had a conversation starter and could spread the message further.

Used Skills: Priming, User Journey, Logo Design, Poster Design, 3D Modeling, Storytelling

Programs used:

Phone Box

Keychain

Logo